At D1 Sportswear, community investment isn’t a side project—it’s part of the brand’s foundation. Our mission goes beyond apparel to create safe, structured, and empowering opportunities for youth and families, starting in Muskegon and expanding city by city.

D1 Day (Annual Community Event)

D1 Day is our annual, community-centered sports and culture event designed to showcase youth talent while providing a safe, positive environment for all ages.

Now entering Year 3, D1 Day features:

• A full 3-on-3 tournament spanning:

  • Elementary youth

  • Middle school

  • High school

  • Adult divisions

• Main event matchups highlighting elite high school and college-level athletes

• Food and drinks for attendees

• Free Bounce houses and activities for younger children

• Live music and entertainment

• A family-friendly, well-organized, and safe atmosphere

D1 Day is about visibility, opportunity, and pride—giving local athletes a platform while bringing the community together in a meaningful way in partnership with the Muskegon Heights Police Department. We've seen no violence at any D1 Day!

Expansion Vision

Beginning next year, we plan to:

• Introduce D1 Day to additional cities beyond Muskegon

• Build toward a formal D1-branded league structure

• Create recurring, organized competition that supports youth development and community engagement year-round

Our long-term goal is to establish a sustainable pipeline that connects community events, organized leagues, and athlete development under one unified ecosystem.

Youth Sports Sponsorships

D1 Sportswear is the main sponsor of the Muskegon Heat AAU Club, supporting:

• Middle school athletes

• High school athletes

• Competitive travel and development programs throughout the country

Through this partnership, we help provide resources, visibility, and structure for athletes during critical developmental years.

D1 Sports Care Nina J Foundation (Nonprofit Initiative)

To deepen our impact, we are expanding our community efforts through D1 Sports Care, our nonprofit arm focused on addressing health and wellness challenges that disproportionately affect local communities.

D1 Sports Care is dedicated to:

• Promoting active and healthier lifestyles

• Addressing preventable health issues through movement, sports, and education

• Enhancing access to sports, training, and wellness resources

• Supporting long-term physical and mental well-being for youth and families

Our Commitment

We believe sports are more than competition—they’re a tool for discipline, health, confidence, and community connection. Through D1 Day, youth sponsorships, and D1 Sports Care, we are building an ecosystem that supports athletes on the field and in life.