Muskegon Heat AAU 2026 Season Sponsorship & Support

Help fuel the next generation of elite athletes. The Muskegon Heat AAU Basketball Program is raising $50,000 for the 2026 national circuit season, giving talented athletes from West Michigan the opportunity to compete at the highest levels of youth basketball.

This season, Muskegon Heat will compete on major national exposure platforms including:

• Puma NXT Pro (NXTPRO) Shoe Circuit
• Prep Hoops Circuit
• Elite Regional & National Showcase Events

These events place our athletes directly in front of college coaches, scouts, and recruiting platforms, opening doors to Division I and Division II opportunities.

The program is led by DeShaun Thrower, whose championship experience and leadership help develop athletes both on and off the court.

Coach Thrower Highlights

• 2014 Michigan Mr. Basketball

• 28–0 State Champion – Muskegon High School

• 38-1 2018 NCAA Division II National Champion – Ferris State

• 2020 Professional CBL Rookie of the Year

Muskegon Heat has already produced Division I athletes, Division II players, and college graduates, while emphasizing discipline, academics, and leadership.

Your support helps cover the real costs of competing nationally.

Where Your Contribution Goes

• National circuit tournament entry fees
• Travel and lodging for athletes
• Practice facilities and training resources
• Uniforms and equipment
• Recruiting exposure and player development

Total fundraising goal: $50,000

Sponsorship & Support Levels

$5,000 — Premier Circuit Sponsor
Top-tier sponsor recognition with major brand visibility throughout the season.

$3,000 — Elite Season Partner
Official program sponsor supporting tournament participation and athlete development.

$1,500 — Player Scholarship Partner
Directly supports a player’s season travel and tournament participation.

$1,000 — Travel Partner
Helps fund transportation and lodging for national tournaments.

$500 — Community Impact Sponsor
Supports training facilities and program operations.

$250 — Heat Supporter
Community-level support helping the program grow.

Why It Matters

Supporting Muskegon Heat means investing in:

✔ Youth development
✔ College opportunities
✔ Leadership and discipline
✔ Positive community impact

Together, we can provide the resources these athletes need to compete, grow, and succeed.

Partner with Muskegon Heat and help build champions.